Kraft 'in $40bn takeover talks'

Kraft and 3G Capital in $40bn takeover talks: reports

The company behind Burger King and Heinz is reported to be in talks to buy Kraft in a deal that could value the US food giant at more than $40bn (£27bn)

Kraft is one of the biggest food companies in America with a share price of $61.32 and worth 36bn. It is famous for it's cheese. Kraft owns since 2010 Maxwell House Coffee and the choclate maker Cadbury, which Kraft bought for 11.5bn pounds. Now Kraft no longer owns Cadbury after looing it to a company called Mendelez, which also own Toblerone e.g.. Wall Street Journal and Financial times rumours that 3G is in "advanced" talks to make a deal with Kraft for mare than $40bn. 3G is the company who bought in 2013 the company Heinz, which makes the famous ketchup after teaming up with Warren Buffett's Berkshire Hathaway.

When this would happen that 3G buys Kraft, Both companies might be up for a big change. 3G is a company which is smaller than Kraft and is loosing shares at the moment. When they would buy Kraft it might change negatively on both firms. Kraft might not be used to be bossed around by a smaller company which owns them now. And 3G might not have the experience to work together with such a big company.

Also innovation plays a role in this issue, because Kraft might be much more innovative than, and 3G might learn from it and use it for themselves, but then ethics plays a role, because is it ethical right to buy a company for many billions to use them for their innovation?

At least 3G might need 2 new strategies, because they onw Kraft then, they probably also need to make strategies for Kraft themselves to reach their goals. The other strategies is for 3G, so they can reach their goals.

http://www.bbc.com/news/business-32046120