Kraft 'in $40bn takeover talks'

Kraft and 3G Capital in $40bn takeover talks: reports

The company behind Burger King and Heinz is reported to be in talks to buy Kraft in a deal that could value the US food giant at more than $40bn (£27bn)

Kraft is one of the biggest food companies in America with a share price of $61.32 and worth 36bn. It is famous for it's cheese. Kraft owns since 2010 Maxwell House Coffee and the choclate maker Cadbury, which Kraft bought for 11.5bn pounds. Now Kraft no longer owns Cadbury after looing it to a company called Mendelez, which also own Toblerone e.g.. Wall Street Journal and Financial times rumours that 3G is in "advanced" talks to make a deal with Kraft for mare than $40bn. 3G is the company who bought in 2013 the company Heinz, which makes the famous ketchup after teaming up with Warren Buffett's Berkshire Hathaway.

When this would happen that 3G buys Kraft, Both companies might be up for a big change. 3G is a company which is smaller than Kraft and is loosing shares at the moment. When they would buy Kraft it might change negatively on both firms. Kraft might not be used to be bossed around by a smaller company which owns them now. And 3G might not have the experience to work together with such a big company.

Also innovation plays a role in this issue, because Kraft might be much more innovative than, and 3G might learn from it and use it for themselves, but then ethics plays a role, because is it ethical right to buy a company for many billions to use them for their innovation?

At least 3G might need 2 new strategies, because they onw Kraft then, they probably also need to make strategies for Kraft themselves to reach their goals. The other strategies is for 3G, so they can reach their goals.

http://www.bbc.com/news/business-32046120

Airbus 380

Airbus is with Boeing the best construction company for airplanes in the world. Airbus made the A380, which is the most known plane in the world. The A380 is from Airbus, and just one product of many. They made other known airplanes like the A320 series, which include the A318, A319, A320 and the A321. But there are also other ones, like the A330 series. Their main seat is in Toulouse.

Airbius was founded 1965. Airbus was created by many german small firms to create one big one with all their ingeniers working together. After a few years also the famous airplane fokker joined Airbus. Their goal was to bring competetive airplanes to the market next to boeing and McDonell Douglas. Nowadays they reached their goal and is together with Boeing the best airplane makers with distance in the world. http://de.wikipedia.org/wiki/Airbus

 

The slogan of Airbus is "leading aircraft manufacturer", which is also their goal. They had another slogan, but the company virgin atlantic had airbus removed theirs because it was copied, but there was never proof. Till 2003 their slogan was "setting the standards" and changed their slogan than into "New standards. Together." This was their motto till 2009, then they changed it again, but the slogan was then removed by virgin atlantic, but stayed anyway till 2012. Then after 2012 their slogan is "leading aircraft manufacturer. http://www.slogans.de/slogans.php?BSelect[]=3605


The sales of A-380 are growing. At the moment there are more 747 from Boeing, but not for long anymore because companies are they all replacing them for the A-380, because of the modernity. So Boeingshould as quickly as possible made another plane which could be concurreny of the A380, because the shares of this airplane is shooting into the stars. Airbus has much more companies who want the A380 than they can build.

A380 firm net orders and deliveries

view talk edit		2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015	Total
Net orders	A380-800	78	0	34	10	10	24	33	9	4	32	19	9	42	13	–	317
	A380F	7	10	0	0	10	-17	-10	–	–	–	–	–	–	–	–	–
Deliveries	A380-800	–	–	–	–	–	–	1	12	10	18	26	30	25	30	1	153

 

The target market of Airbus of the A-380 is obviously big airlines like Lufthansa, British Airways or AirFrance. Their target market are big airlines, because the A-380 is quite expensive, which only big airlines could afford. The other thing is that small airlines anyway wouldn't buy the A-380 because they are more flying nationally instead of globally. Airbus also chose the big airlines, because they all have the 747, which are actually they're the main planes of big airlines, because they have a big capacity and can fly around the world. And because the 747 is in the past in criticis, big airlines are buying the Airbus 380.

 

 

 In this market, airbus has only one competitor, wich is Boeing. Airbus and Boeing are with distance the biggest airplane constructors in the world. It might be that Boeing has a better share on the market at the moment, but it is always different. It almost changes every month. There are ofcourse also other airplane constructors than Boeing and Airbus, but not as big as those two. So it is nearly impossible for a new company to get invloved with Boeing and Airbus, because they already have the experience, technology, image and ofcourse money to build the best airplanes in the world.