BMW is in selling cars. They costruct every 76 sec. one car, which makes a total of around 750 cars per day. BMW is also a partnership with MINI and RolceRoyce. BMW is one of the leading companies in selling cars. The BMW mission statement is to provide the best quality for there costumers for cheap prices. At the work placement they told me that BMW has actually vision statements. But the main vision statement is that the whole world drives a car from BMW. But for the new i-project, the vision statement is to be the leading organization in selling electric automobils and make a change in the world for the "green". As already told, BWM wants to make a big change in the natural environment and wants to sell only electric cars in the further future. And this with success. For the next years, the new i-project is already sold out. So BMW can and will make a change in the natural environment. Maybe they started a domino effect which now also other comapnies might find attractive.
The stakeholders of this company are as always the managers and directors as well as the employees, these people will all try to gain something out of this business, that being a profit. The customers will want to be provided with good products for a good price, therefore they will want BMW to improve their cars without increasing their price. The shareholders of this company will also want BMW to make a profit so that the shareholders will get a proft as well and the value of their shares increase. Lastly, the competitors will want to sell more cars than BMW and will therefore be interested in developing newer and better technologies quicker than BMW.
There are many links between this company and our syllabus and the 6 key points. One of these points would be innovation which can be seen in the development of the new i-project which is environmental friendly and will hopefully globalise so that there will be no more cars that damage the environment. As well as that, this will also induce change throughout the world and make it better, which is also ethically correct. This shows that BMW is also concerned with its ethical behaviour and tries to establish a good image.
I have gained a lot of experience at this work placement. I also think I understood the concept of BMW, and because I liked it there and I feel an interest towards cars and have the know-how for this sort of work experience. But anyway, some numbers really shocked me, e.g. that BMW every 76 seconds a car finishes. My car doesn't feel as important anymore, because I imagined this different. But I learned a lot at this work experience and had fun the 2 days.
