Montag, 2. März 2015

Airbus 380

Airbus is with Boeing the best construction company for airplanes in the world. Airbus made the A380, which is the most known plane in the world. The A380 is from Airbus, and just one product of many. They made other known airplanes like the A320 series, which include the A318, A319, A320 and the A321. But there are also other ones, like the A330 series. Their main seat is in Toulouse.

Airbius was founded 1965. Airbus was created by many german small firms to create one big one with all their ingeniers working together. After a few years also the famous airplane fokker joined Airbus. Their goal was to bring competetive airplanes to the market next to boeing and McDonell Douglas. Nowadays they reached their goal and is together with Boeing the best airplane makers with distance in the world. http://de.wikipedia.org/wiki/Airbus

http://upload.wikimedia.org/wikipedia/de/a/a0/Airbus_Group_Logo.png 
The slogan of Airbus is "leading aircraft manufacturer", which is also their goal. They had another slogan, but the company virgin atlantic had airbus removed theirs because it was copied, but there was never proof. Till 2003 their slogan was "setting the standards" and changed their slogan than into "New standards. Together." This was their motto till 2009, then they changed it again, but the slogan was then removed by virgin atlantic, but stayed anyway till 2012. Then after 2012 their slogan is "leading aircraft manufacturer. http://www.slogans.de/slogans.php?BSelect[]=3605


The sales of A-380 are growing. At the moment there are more 747 from Boeing, but not for long anymore because companies are they all replacing them for the A-380, because of the modernity. So Boeingshould as quickly as possible made another plane which could be concurreny of the A380, because the shares of this airplane is shooting into the stars. Airbus has much more companies who want the A380 than they can build.


A380 firm net orders and deliveries

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total
Net orders A380-800 78 0 34 10 10 24 33 9 4 32 19 9 42 13 317
A380F 7 10 0 0 10 -17 -10
Deliveries A380-800 1 12 10 18 26 30 25 30 1 153

 

The target market of Airbus of the A-380 is obviously big airlines like Lufthansa, British Airways or AirFrance. Their target market are big airlines, because the A-380 is quite expensive, which only big airlines could afford. The other thing is that small airlines anyway wouldn't buy the A-380 because they are more flying nationally instead of globally. Airbus also chose the big airlines, because they all have the 747, which are actually they're the main planes of big airlines, because they have a big capacity and can fly around the world. And because the 747 is in the past in criticis, big airlines are buying the Airbus 380.

 
http://upload.wikimedia.org/wikipedia/commons/d/d2/Airbus_A380-841,_Lufthansa_AN1891305.jpg


http://colombogazette.com/wp-content/uploads/2012/12/british-airways-e1355310763103.jpg


 http://pictures.mightytravels.com/Air_France_A3801_1-big.jpg




 In this market, airbus has only one competitor, wich is Boeing. Airbus and Boeing are with distance the biggest airplane constructors in the world. It might be that Boeing has a better share on the market at the moment, but it is always different. It almost changes every month. There are ofcourse also other airplane constructors than Boeing and Airbus, but not as big as those two. So it is nearly impossible for a new company to get invloved with Boeing and Airbus, because they already have the experience, technology, image and ofcourse money to build the best airplanes in the world.

http://centreforaviation.com/images/stories/2014/Jan/15/Airbus_and_Boeing_net_order_share.png


1 Kommentar:

  1. 15/30 - Although there is some interesting business information here about background of airbus there is a lot of information missing regarding the exact product that is being studied which is an oversight

    0/30 - no post about the 4Ps

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