Toyota recalls 690,000 Tacoma pickup trucks in US
Toyota is recalling 690,000 Tacoma pickup trucks in the US because of a potential vulnerability in the vehicles' suspension systems.
Toyota said that the pickup at the back could fracture and come loose through stress and corrosion. The loose pickup could then hit the fuel tank which could cause a leak. Even fire could break out. They found the build-up mistake before anyone got injured. But this isn't the first mistake of Toyota in the US. Last march, the US justice Department fined the firm $1.2bn for misleading costumers over safety issues. That was the largest criminal penalty imposed on a car maker in the US.
This is related to our course because it is about ethics, strategy and globalisation. Ethics because it is meant good from Toyota to return the cars to them to check on them so no one will get injured, but the owners of the Toyota's won't be happy about it and think that it's unethical. Also strategy, because Toyota is a big firm which need to focus on their strategy. Through the $1.2bn which they need to pay, they will have a very big loss, because it wasn't planned. Maybe their strategy was it to gain profit to start on a new project next year. In addition to that, is't also about globalisation, because Toyota is spread out all over the world. This is not good for their marketing, which is also all around the world. People in the US might now not buy it as often, so they might need to focus more on Europe or Asia.
http://www.bbc.com/news/business-29419253
http://www.bbc.com/news/business-29419253
2.5/4 - good attempt to link in the key concepts, although i don't follow the thinking behind "but the owners of the Toyota's won't be happy about it and think that it's unethical". Whilst "Also strategy, because Toyota is a big firm which need to focus on their strategy." is too simplistic, what do you mean? What about linking to the syllabus itself (you could make more of the marketing link here)?
AntwortenLöschen