Sonntag, 14. September 2014

Samsung accuses rival LG of damaging its washing machines

The article I chose is called "Samsung accuses rival LG of damaging its washing machines" and is about two big electronic manufactures, one of which acuses the other. Samsung said that LG employees vandalised Samsung washing machines  in Germany earlier this month (September 2014). LG's response was that this damage was merely an accident. "They said the damage occurred because the model's hinges were weak." LG said they wanted to get more information about rival's goods. Samsung wanted LG to pay for four washing machines although they damaged only two.  The police has already questioned the people involved.

This has something to do with SWOT analysis. Especially with threats, because it is external and it happened in public. Also because one business caused another business problems. This could be a strategy of LG to cause problems for samsung. Maybe LG's strategy was not to get caught, so Samsung thought that their new washing machine was a failure and needed to invest in a new project, which costs money. Or the plan was to get caught to create a sort of distraction.

http://www.bbc.com/news/business-29198728

1 Kommentar:

  1. 3/4 - A much better blog this time (but please use the correct title as outlined on http://sl2016bizmanlis.blogspot.de/p/blog-weekhow-to.html) with an attempt to link the article to the course - could you go further by looking through the contents page of the book and thinking a little deeper. True the external environment is key for this article although I would be very careful about writing: "This [sabotage] could be a strategy of LG to cause problems for samsung."

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