Super Bowl 2015

Super Bowl 2015: Watch All the Commercials From This Year

 

The superbowl is one of the biggest highlights next to the champions leugue final in the world. The superbowl 2015 had more than 112 million viewers over the whole world. A 30 second advertisement costs about 4.5 million dollars. But it's worth it, because this means that more than 100 million people watch the advertisement.

 

This is about strategy. You need to have much money and the company needs to be famous when it really should work. And strategy is important because they should act wisely, because 4.5 million dollars for 30 seconds advertisement is eally expenisve, even for big companies. Also ethics plays a role. Is it ethical right that a channel who already has 112 million viewers, which will be absolute record in America and the channel makes already so much money by the viewers. So is it ethical right that the channel cashes in other millions by a 30 second advertisment. At least also globalisation plays a role, because all the people in the world is watching this. So companies have the chance through advertisement for 30 seconds to present thier product aorund the world.

China stocks sink on lending curbs

China's main share index fell by the most since 2008 after authorities cracked down on margin trading, where investors borrow cash to buy shares.

China's main index crashed. It had fallen 8%, with banking stocks among the worst-hit. It was that index where investors borrow cash to buy new shares. Now the investors can't get borrow new money for three months now, which is terrible for the economic in China, because the bought of shares are a main income, and shares can't be bought because the investors cannot borrow money to buy new shares.

When China's main index crashed, China couldn't do business with other countries. This affects globalization, because China is one of the countries with the biggest economies because of their population. Now China needs to find a new way to balance that icome which they normally have from the bought shares. This has to do with strategy, because they need for the next 3 months a new source of income.




 http://www.bbc.com/news/business-30875490

Shares in Li Ka-shing's firms soar

Shares in Li Ka-shing's firms soar on re-structuring plan.

Shares of property giant Cheung Kong Holdings, and investment holding firm Hutchison Whampoa, surged on Monday in Hong Kong after a restructuring announcement.

The richest person of Hong Kong anounced last friday about his two major firms. His shares in Honk Kong were as much as 14% in afternoon traing on monday, and Hutchison Whampoa's shares had surged more than 12%. Chung Kong owns both firms. The firms are "multi-national conglomerate" and is operating in more than 50 countries. 

 This has to do with globalisation, because the firms are multinational and they operate in more than 50 countries. This post is also about strategy, because his shares went up by 14% and 12%, which has something to with his strategy which worked.

work experience BMW

BMW (Bayerische Moteren Werke) is an AG (Aktiengesellschaft). The head of BMW is located in Munich, but Leipzig has one of the biggest costruction sites of BMW in the world. In addition, the famous i-project from BMW is builded here. It was constructed 2005 and is today 208 Hectare big.
BMW is in selling cars. They costruct every 76 sec. one car, which makes a total of around 750 cars per day. BMW is also a partnership with MINI and RolceRoyce. BMW is one of the leading companies in selling cars. The BMW mission statement is to provide the best quality for there costumers for cheap prices. At the work placement they told me that BMW has actually vision statements. But the main vision statement is that the whole world drives a car from BMW. But for the new i-project, the vision statement is to be the leading organization in selling electric automobils and make a change in the world for the "green". As already told, BWM wants to make a big change in the natural environment and wants to sell only electric cars in the further future. And this with success. For the next years, the new i-project is already sold out. So BMW can and will make a change in the natural environment. Maybe they started a domino effect which now also other comapnies might find attractive.

The stakeholders of this company are as always the managers and directors as well as the employees, these people will all try to gain something out of this business, that being a profit. The customers will want to be provided with good products for a good price, therefore they will want BMW to improve their cars without increasing their price. The shareholders of this company will also want BMW to make a profit so that the shareholders will get a proft as well and the value of their shares increase. Lastly, the competitors will want to sell more cars than BMW and will therefore be interested in developing newer and better technologies quicker than BMW.

There are many links between this company and our syllabus and the 6 key points. One of these points would be innovation which can be seen in the development of the new i-project which is environmental friendly and will hopefully globalise so that there will be no more cars that damage the environment. As well as that, this will also induce change throughout the world and make it better, which is also ethically correct. This shows that BMW is also concerned with its ethical behaviour and tries to establish a good image.

I have gained a lot of experience at this work placement. I also think I understood the concept of BMW, and because I liked it there and I feel an interest towards cars and have the know-how for this sort of work experience. But anyway, some numbers really shocked me, e.g. that BMW every 76 seconds a car finishes. My car doesn't feel as important anymore, because I imagined this different. But I learned a lot at this work experience and had fun the 2 days.

 

 

Bilfinger Hochbau Work experience

Bilfinger Hochbau is just one of many "daughters" of the head firm Bilfinger SE. It is located near Messegelände, Walter-Köhn-Strasse 4a, 04356 Leipzig. The company is a german stock company, so a cooperation. The mission statement of Blfinger SE is providing our clients with highest level of quality. Therefor, their vision statement is to become the leading construction firm in the world. Their aims and objectives are to strenghten and repostion our corporate brand Bilfinger. And because of the new daughter companies Bilfinger Power Systems and Bilfinger Services, it can uses their financial strenght and operate potential for the next phase in its development. Supported by the strategic programs BEST (Bilfinger Escalates Strength) and Bilnger Excellence, output volume could grow 12bn. euros by 2016 and net profit will increase to about 400 Million euros.  The organization of Bilfinger SE is organized decentrally. "Bilfinger SE is a holding without its own business activities. The operating activities are carried out through subsidiaries which act on the market as independent profit centers."

Bilfinger SE is a complex system with many departments. There is one head department, Bilfinger SE. Bilfinger SE is then devided into four other "daughter" companies: Bilfinger Industry, Bilfinger Energy, Bilfinger Real Estate and Bilfinger infrastructure. Bilfinger Industry is then devided into 6 other companies: Bilfinger Industrial Maintenance (also devided into four departments: Bilfinger maintenance, Bilfinger chemieserv, Bilfinger IS Schweiz and Bilfinger industrial services Inc.); Bilfinger insulation, scaffolding and painting; Bilfinger oil and gas (also devided into three departments: Bilfinger salamis group UK, Bilfinger salamis inc., Bilfinger industrier group); Bilfinger industrial fabrication and installation; Bilfinger engineering, automation and controland automation (also devided into two departments: Bilfinger GreyLogix, Bilfinger tebodin group); Bilfinger Support services. Bilfinger Energy is devided into three other companies: Bilfinger power systems, Bilfinger piping systems and Bilfinger offshore systems and grids (also devided into three departments: Bilfinger marine and offshore systems, Bilfinger mars offshore and Bilfinger FRB). Bilfinger real estate is devided into four departments: Bilfinger buidling (also devided into four departments: Bilfinger hochbau, Bilfinger modernbau, Bilfinger tesch and Bilfinger wolfferts gebäudetechnik), Bilfinger facility services (also devided into three departments: Bilfinger HSG facility management, Bilfinger Haus- und Wärmetechnik and Bilfinger ahr healthcare and services), Bilfinger real estate and Bilfinger water technology. At least Bilfinger infrastructure is devided into two departments: Bilfinger construction and Bilfinger infrastructure. This is related to our business class, because Bilfinger used the horizontal and vertical integration to expand their company.

Bilfinger is not really affected by the environment, because the permission to build in a certain area already needs to be provided by their customers. Bilfinger is only slightly affected by the natural environment. On the construction side, where they build the three villa's, they had to build around some specific and endangered trees, because they are protected by the city.

In this organisation there are multiple stakeholders such as the shareholders, customers, employees, managers and owners of the company. As well as that, the government and certain pressure groups are likely to show an interest in what the company builds, where these buildings will be located and what environment and people are affected by them.

The Bilfinger Hochbau Company also relates to the topics of change and innovation seeing as that it is their job to reconstruct different buildings. This means that they put a lot of time and effort into planning and carrying out their projects and that they try to change something about their surroundings or the surroundings of others.

From working at this company I have learnt a lot of new things about construction and I thought it was very interesting, especially the meeting with HSEQ (Health Safety Environment Quality), but I still can't imagine doing something like this or working in this industry in the future.

China trade data beats expactations

China's September trade data beats expectations

China's exports and imports in September were far higher than expected, according to official data.

 

Exports from China rose by 15.3% and inports rose by 7% compared to last year. This made a surplus of $31bn for the month. Actually they expected only a rise of 12% in exports and a fall of 3% in inports. This is suprisingly, because China's economy is really struggling this year. "The big implication is that imports are much stronger, so no matter what the reason I think it will cool off a bit of the concern about domestic weakness bringing down this activity," he said.

This article is about strategy. It showed that China also can make money with imports, because actually China expected a fall of 3% compared to last, where it actually was 7%. They should make a strategy how they can now keep up this rate, especially in imports. This article is also about globalisation. China delivers all around the world, that's why the exports are always at a good level. They showed that they are reliable, otherwise they wouldn't have such a data. So ethics also playes a role. They made their image come look out good, which could help to keep up this rate.

BP asks court to reconsider ruling

BP asks court to reconsider 'gross negligence' ruling

BP has asked a US court to reconsider its ruling of "gross negligence" over a 2010 oil spill in the golf of Mexiko, which boosted its potential fines to around $18bn.

 This is about the big oil spill in the golf of Mexiko 2010, which was a very big and dangerous case for nature. The golf of Mexiko is still not the sea which it was before 2010. But BP has new evidence, and through this evidence, the oil company said the the case should be amended or the there should be completely new trial. For this incident where 11 workers were killed, the company set already $42bn aside to cover the total cost. BP said in a statement: "Through its motion, BP has asked the District Court to amend its September 4 Order or, in the alternative, to grant a new trial because the Court's findings and conclusions are based substantially on expert witness opinions that the Court appropriately and expressly excluded from evidence at trial. Because those opinions were excluded by the Court, they cannot support key aspects of the Court's findings, which should therefore be set aside. The Court should order a new trial to permit BP to explore the lack of basis for the witness's opinion."

 This is about globalisation, because the golf of Mexiko wasn't just affecting Mexiko, but also the US and Cuba. Also a lot of the oil went also into the atlantic ocean and affected the species which live there. Its also about change, because after the huge catastrophe, nature was affected very badly, which also affected us humans, because fish was poisened through the oil, and big fish companies were fishing there. When they couldn't fish, they had no work, so the government offered them to help out picking the oil out of the sea for money. Also the company had to make changes, e.g. they had to set up new safety intructions, because 11 people died, and they needed to be sure that this will never happen again, and invested a lot of money into new things, but also they had to save money to cover the cost of the catasrtophe. Now it's about strategy, because they will need to come up with a new plan to save huge amounts of money, but still make profit so they could pay the workers and re-invest in new technology, which is for oil companies very important, because it's very rare, expensive and could damage nature very badly.